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The Labor of the Fruit starts here


“When I work with a new client, I assess strengths and weaknesses much like a physician diagnoses a patient; I then prescribe a plan to get healthy. Common problems that I find when assessing franchise businesses are often related to the company’s culture (or lack thereof). They operate their businesses like a ship without a rudder.”

Rick Grossmann
Entrepreneur Magazine’s Franchise Bible Author
Franchise Business Coach